Graeme McDowell becomes Ballantine’s global brand ambassador

Graeme McDowell as Global Brand Ambassador

Ballantine’s is delighted to announce that 2008 Ballantine's Championship winner Graeme McDowell has been appointed as a Global Brand Ambassador.

McDowell has a well established relationship with Ballantine's, following his involvement in the Ballantine's Championship in 2008 and 2009. On winning the inaugural tournament in 2008, McDowell was invited to create a limited edition blend with Master Blender Sandy Hyslop, which was later auctioned for $11,000, with all proceeds going to charity.

Peter Moore Global Brand Director, Ballantine's comments: "This is a very exciting year for Ballantine's as we further establish our presence in the world of golf. Additionally, we are delighted to have signed Graeme as a Global Brand Ambassador for the brand. We have worked closely with him both at home - at the Scottish Open, and away - at the Ballantine's Championship in recent years, and have always been impressed by his outstanding golf talent, dedication and natural flair. We are confident that this formal collaboration will prove successful for both parties and leave a lasting impression on the golfing world."

Ballantine's recently announced a three year extension to their sponsorship of the Ballantine's Championship. Worth €12 million annually, the Ballantine's Championship - Asia's fourth biggest tournament and the biggest sporting event in Korea - will offer Ballantine's an established platform from which to continue developing its long-term relationship with international golf, from 2011 to 2013.

Ballantine's and golf are both international icons that originate from Scotland, and so are the perfect match. Golf is a sport which many Ballantine's consumers enjoy and therefore it has proved an effective platform to communicate the brand's reputation internationally. For many people around the world, Ballantine's represents authenticity, prestige and flair - qualities that world-class golf has in abundance.