An Introduction To Python & Machine Learning For Technical SEO

An Introduction To Python & Machine Learning For Technical SEO

Python is used to power platforms, perform data analysis, and run their machine learning models. Get started with Python for technical SEO.

6 SEO Tasks to automate with python scripts | Webdrills Corporate Academy

You can use python for SEO by dropping your reliance on Excel and stop using spreadsheets, by leveraging APIs, automating the boring tasks, and by implementing machine learning algorithms.

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#python #seo

Introduction to Machine Learning & Fundamentals of Python

This will be the first session of the Machine Learning Bootcamp. The speaker will introduce you to machine learning and its use cases in the real-world. Alongside, he will walk us through the Google Colab environment and show us how to work with datasets and perform basic data analysis/visualization in Python.

The session speaker is Chanukya Patnaik, he is the Co-founder of DPhi.

The registrations for the bootcamp are still Open and Live. One can join in here:

Fun with Machine Learning: How Machine Learning is Shaping Google and Technical SEO

Jr Oakes, Director of Technical SEO, Adapt Partners at TechSEO Boost 2017

JR covers recent research and shares thoughts on Google’s use of machine learning. SEO is a data rich realm and machine learning thrives on data. Some of the limitations involve: access to data, cost of processing, and learning curve for platforms (and platform specialization). From query semantics, anomaly detection, and ontologies, to having machines write descriptions for your images, learn what is available and how to get started.

3 Reasons SEOs Should Learn How to Code

Learning how to code can make you a better SEO and marketer. In this video, you’ll learn how programming and SEO intersect, and what you can do with it even with just the basics.

Additional SEO Resources

SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ►

How to Learn SEO Fast and Effectively ►

SEO Checklist: How to Get More Organic Traffic (Step-by-Step) ►

Keyword Research Tutorial: From Start to Finish ►

On Page SEO Checklist for Higher Google Rankings ► &

Link Building Tutorials (Step-By-Step) ►

Uncovering Google Search Intent with SerpApi and Python ►

First things first, this video isn’t for beginners. If you’re just starting out with SEO, focus on the fundamentals first.

Also, just because you don’t know how to code, doesn’t mean you can’t be an excellent SEO.

But the learning curve to programming is worth the effort because it benefits your efficiency, wallet, and career.

So, how can you use programming as part of your SEO arsenal?

The first use case: by learning a server-side language, you can automate redundant tasks.

SEO is filled with redundant tasks, like changing title tags. But this can be done programmatically in a fraction of the time.

You’ll learn how to do this in the video.

Another reason you should learn at least the basics of programming is to communicate more effectively with your dev team.

Marketers and developers tend to think differently. Marketers often think of the final result, while developers think of all the steps that are required to get to that result.

While it sounds like a match made in heaven, the synergy between the two departments often falters.

The last reason is that understanding how code works can make you a better technical SEO.

Being able to read through source code efficiently can help you identify technical SEO issues that most crawling tools wouldn’t discover.

And finally, which language should you learn? You’ll get some recommendations in the video.


1:08 Use server-side language for automations
1:52 What is API?
3:57 Conditional functions for easy automations
4:08 Use cases with Zapier
4:51 Communication with the dev team
6:25 Technical SEO and coding

#codingforseo #programming #seo

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