Gen Z generation is the most racially and ethnically diverse generation ever. In India, Gen-Z comprises roughly 475 million people or about 27 per cent of the country’s overall population. They are young, digitally savvy, and socially conscious. The gen z generation has grown up with smartphones, the Internet, and social media, therefore are no longer bound to any particular location or platform. This audience group has access to a wide range of content. Brands need to make their commercials digestible on social media to stand out. They are more likely to support new trends in digital marketing and brands with clear values, are welcoming to all people, and have a vibrant online community.

Gen Z marketing calls for more than just product sales. You have anything from 6 to 8 seconds to engage this audience because studies have indicated that they have a short attention span. Your brand’s uniqueness determines how long it stays in the minds of people.. When creating the social media grid for your business or staging a product picture shoot, be aware of your brand’s aesthetic: Decide on the finer details, such as the colour scheme, fonts, mascot, vectors, etc.

Ensure that Gen Z marketing is preceding the right way. Every 6 out of every 10 Gen-Z are conscious of the brand they buy from. The Gen Z audience reads reviews and comments and is eager to criticise. They thoroughly examine the brand’s websites and social media pages. Making sincere words and taking a position on political matters can help you get the respect of this audience. It’s no longer an option to remain impartial on significant subjects. Keep in mind that your service or product’s price comes before brand trust.

Leverage the use of social media platforms for Gen Z marketing since 60% of this audience checks social media including YouTube, Instagram, Snapchat, and Twitter regularly.

Among the upcoming new trends in digital marketing, one of the most powerful is influencer marketing. Influencers are the latest celebrities. They are considered more relatable. In order to implement an influencer marketing strategy, it’s important to communicate to the right audience using the appropriate tools. B2B collaborations with influencers help in boosting your company’s name and reputation. Most importantly, it establishes trust with your target audiences.

Today, Gen Z marketing means having high expectations for the brand, to sum up. As brands you need to be able to sell both your goods and your cause, only then you can win their trust and business after that.

“Parents Never Understand” has taken on an entirely new meaning with the upcoming ‘Generation Z.’ This generation is the first of truly ‘digital natives’ – meaning many of these kids grew up with iPads in their hands. This talk prepares listeners for engaging this truly unique cohort of children.

Justin J. Shaifer is the Executive Director of Fascinate Inc. He is a passionate STEM (Science Technology Engineering & Mathematics) advocate. He travels the country exciting students about STEM. He creates and implements culturally relevant STEM content into educational institutions. He is most known for his main projects, the Magic Cool Bus, and ‘Hood Science, the animated series. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Who is the luxury business betting on next? China calls them the Post-95 and post-00 generations. We call them Gen-Z. ”Western” brands face another challenge as consumers of the next generation of digitally-native, niche-influenced, socially-informed, micro-fragmented shoppers come of age. So how can Gen-Z impact global luxury?

Watch the episode 2 of The BoF Show here: https://www.youtube.com/watch?v=ZK-zhYptqaU

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ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com

Harry Beard is a 17-year-old entrepreneur who co-founded the generation Z marketing consultancy firm, “Future Labs”. Generation Z are, at an increasingly young age, putting themselves at the forefront of global discourse and empowering themselves through social media. Harry has empowered himself through the pursuit of learning and educating business about what makes generation Z so different, and is now on the TEDx stage to share his thoughts. Harry Beard is a 17-year-old entrepreneur who co-founded the generation Z marketing consultancy firm, “Future Labs”. Generation Z are, at an increasingly young age, putting themselves at the forefront of global discourse and empowering themselves through social media. Harry has empowered himself through the pursuit of learning and educating business about what makes generation Z so different, and is now on the TEDx stage to share his thoughts. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx